Marketing Executive Consultant

JOB DETAILS:

Background

This role is for a Marketing Executive Consultant at Agent Banking Company (ABC) in Uganda. The consultant will act as a senior marketing and market-development partner, focusing on translating complex products into market visibility, strategic relationships, qualified opportunities, and business growth. The role emphasizes a strategic approach, moving beyond social media administration to drive commercial outcomes.

Responsibilities

Key responsibilities include developing and refining market positioning and messaging, creating commercially compelling propositions for ABC's products and services (mobile money, bank switch, agent banking, VAS, API-enabled services), developing product narratives and sales collateral, and identifying opportunities to package services. The role also involves developing and executing a social media strategy, building a digital market presence, creating high-quality content, and monitoring engagement. Additionally, the consultant will leverage market contacts to increase ABC's access to decision-makers, support business development, establish ABC as a thought leader, manage brand activation, develop and execute marketing campaigns, conduct market intelligence and competitive analysis, engage with stakeholders and media, and oversee content development and governance.

Qualifications and Requirements

Required competencies include strategic and commercial acumen, market and relationship building skills, exceptional communication and content development abilities, and strong digital marketing knowledge. Personal attributes such as being entrepreneurial, commercially driven, resourceful, and professional are essential. Candidates must possess a Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field, with at least 5 years of progressive experience in marketing, brand management, business development, or communications, preferably within financial services, fintech, telecommunications, payments, or technology. Demonstrable experience in B2B marketing, translating complex products into commercial propositions, and developing thought leadership is required. Existing relationships within Uganda's financial services ecosystem are a significant advantage.

Expected Approach

The consultant is expected to operate as a senior marketing and market-development partner, understanding products, packaging them, positioning them, promoting them, connecting with audiences, and ultimately converting market interest into business growth. The ultimate objective is to translate marketing activity into market visibility, strategic relationships, qualified opportunities, and business growth.

Work Hours: 8

Experience in Months: 12

Level of Education: bachelor degree

Job application procedure

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Interested candidates should submit their resume and a cover letter outlining their qualifications and why they are the most suitable candidate for this role at ABC. Please send your application. Please include “Marketing Executive Consultant Application” in the mail subject line. The application deadline is 11th October 2026.